How do you begin a proposal?

State your purpose. Do this clearly and concisely so that the reader knows immediately why you are writing. Give some background information. Explain why you are proposing your suggestion so that the reader has a better understanding of the problem.
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What is included in a formal proposal?

A formal proposal, such as one you would submit in response to an RFP, should always start with a title page, a table of contents, and an executive summary or abstract of the proposal.

What is a formal business proposal?

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Simply put, a formal business proposal is strategic sales-based business document that you use to present your company and the solution you want to offer to a potential client to persuade them to buy from your company instead of buying from one of your competitors.