What is considered a high CTR?

What Is the Average Click-Through Rate for a PPC Ad? The average click-through rate on Google ADs paid search ads is about 2%. Accordingly, anything over 2% can be considered an above-average CTR. CTRs are going to be lower on the display network, which is why it’s important to leverage enticing display creative.

Is a 10% CTR good?

In either case, a CTR between 10% and 20% is considered desirable. However, highly targeted emails (personalized messages, behavior-based campaigns, etc.) can often attain click-through rates above 20%. Whatever type of campaign you’re managing, remember to track your progress.

What is a good CTR 2020?

What is a good CTR? A good CTR depends on several factors specific to your business and ad campaigns. The average CTR for search and display ads, however, is 1.9%. For search ads, the average CTR is 3.17% and for display ads, the average CTR is 0.46%.

Is a 6% CTR good?

Based on our huge stores of client data, we’ve determined that the average CTR across all industries in Google Ads is 1.91% on the search network and 0.35% on the display network. … A good ctr for Google Ads, of course, is better than average, so you should be looking to beat these CTR benchmarks!