How do I add Google Analytics to Shopify 2020?

How do I add Google Analytics to Shopify 2021?

Does Shopify allow Google Analytics?

Shopify analytics reports are really robust and accessible. Adding Google Analytics to your Shopify store is free and is the first step to creating a data-driven strategy for your ecommerce store.

Is Google Analytics 4 compatible with Shopify?

The native integration for Shopify – Google Analytics 4 doesn’t exist at the moment. Shopify’s native integration only supports the old version, Universal Analytics – as of now. … For an online store, Analytics is almost completely useless without ecommerce tracking.

Does Shopify support Google Analytics 4?

Yes, you can implement both Google Universal analytics and GA4 on the Shopify website. It is advised to have both analytics versions to be implemented. You can easily do it using gtag. js or Google Tag Manager.

How do I set up Google Analytics for ecommerce?

Enable Ecommerce for a view
  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the view you want.
  3. In the VIEW column, click Ecommerce Settings.
  4. Set Enable Ecommerce to ON.
  5. Click Save.

How do I install Google Analytics?

To set up Google Analytics, you simply have to follow these steps:
  1. Step 1: Set up Google Tag Manager.
  2. Step 2: Create Google Analytics account.
  3. Step 3: Set up analytics tag with Google Tag Manager.
  4. Step 4: Set up goals.
  5. Step 5: Link to Google Search Console.

Should I use Google Analytics 4?

The short answer is Yes, you should upgrade to Google Analytics 4, also called GA4. … It simply means that you will have a new Google Analytics 4 property that you can collect data in. Having both Universal Analytics and Google Analytics 4 properties means that you can collect data in both the properties.

Do I need Google Analytics 4?

I do recommend adding a Google Analytics 4 property to your existing Google Analytics account. GA4 can run side-by-side with Universal Analytics so your UA data remains intact and accessible. You get the best of both worlds and can experiment with GA4 as it matures.

What is Google Analytics GA4?

Google Analytics 4 (or GA4) is a completely new version of Google Analytics that uses Firebase Analytics on the backend. … It was previously known as the “App + Web” beta, but is now the default experience when you create a new property, and it will soon replace Universal Analytics.

Why is GA4 better than UA?

The first difference is how users are tracked. In UA, users are tracked via sessions (or set periods that encompass everything a user does on your site). GA4 is event based. Instead of creating a new session when a user returns to a site, GA4 records all events they complete.

What’s the difference between Google Analytics and Google Analytics 4?

Analytics creates a single user journey from all the data that is associated with the same user ID. Unlike Universal Analytics, a Google Analytics 4 property incorporates User ID natively across all reporting, analysis and insights and does not require a separate User-ID reporting view.

Is Ga free?

Google offers two versions of Google Analytics. The standard version of Google Analytics (GA) is free, and the premium version Google Analytics 360 (GA360) is the paid version of Google Analytics with a tier-based pricing.

Can I have both Universal Analytics and GA4?

Dual Tagging without Google Tag Manager

You can easily upgrade to GA4 by selecting the “GA4 Setup Assistant button in your UA Property Settings. If you have implemented Universal Analytics with gtag. js, you can select the “Enable data collection” checkbox to carry over your baseline tagging settings.

Is Google Universal Analytics going away?

GA4 is the next generation of Google Analytics. … While Google Universal Analytics isn’t going away yet, you’ll need to start making plans to ensure you’re prepared for the transition to Google Analytics 4. Data continuity and reporting are important to your firm’s success.

Is Google Tag Manager part of Google Analytics?

Google Tag Manager does not replace Google Analytics.

Instead, it helps users to easily add Google Analytics tracking codes (tags) to your website, deploy GA code snippets and define rules, when each tag must fire. Google Tag Manager is the middle-man of your digital analytics implementation on any website.

How do I get my Google Analytics code?

To find the tracking ID and code snippet:
  1. Sign in to your Analytics account.
  2. Click Admin.
  3. Select an account from the menu in the ACCOUNT column.
  4. Select a property from the menu in the PROPERTY column.
  5. Under PROPERTY, click Tracking Info > Tracking Code.